How To Generate Web Site Traffic For Free?

How To Generate Web Site Traffic For Free?
by: Lil Waldner
Traffic is essential for every ecommerce enterpreneur and website owner. The best way of getting traffic is by achieving a top 10 or top 20 position in a famous search engine as Google. There are more than 8 billion websites indexed by Google. Only a small fraction of them get a high ranking.

It is not difficult to generate a lot of internet traffic with a high advertising budget. Big companies can afford millions of Dollars for advertising. Some brands only get traffic because of their famous name.

Most of the website owners have to calculate with a few Dollars. How can they succeed in generating traffic?

Some tips how to generate web site traffic for free:

1. Display your URL on everything

The public has to know about your website. The first step is to spread out your websites URL everywhere: on your business cards, on your online and offline letters, on your mailbox, in the telephone directory etc.

2. Submission to search engines and directories

You can submit your URL in most of the cases free of charge to search engines and directories. Important are directories that relate to the topic of your website. If your website deals with golf, submission to golf related directories or golf related pages in general directories might bring some traffic to your website.

3. Free classified ads

Classified ads are free of charge. You can place as many ads as you want. You can get a better exposure through featured ads to moderate costs. If you decide to pay for featured ads, it’s recommendabe to give priority to classified ad websites with a high Alexa traffic rank. You find out the Alexa traffic rank of a website by typing in it’s URL at the alexa.com website.
4. Ads in ezines

It is also worthwhile to place ads in ezines that are related to the topic of a website. This can be done with moderate expenses.

5. Expose your website in newsgroups, forums

You may sign up in newsgroups and forums that relate to the topic of your website. You can give your advice to the audience and show solutions by your website. A lot of people surf on this kind of websites in order to find a solution for their problems.

6. Traffic Exchange

You may sign up at the different traffic exchange websites. You earn credits by surfing on these websites. The more you surf, the more credits you earn. Your website receives traffic according to the credits that you achieve. Of course, you cannot sit surfing all the time. This programs offer you the opportunity to refer other surfers to their website. Your website can gain credit from all the surfers in your downline in this MLM-like system. Traffic to your website could explode, at least theoretically.

About the author:
Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Related web sites: http://affiliatechain.com/GetASite.asp?ID=51105or http://www.ts25.com/index.jsp?ref=lilianew


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Is Your Website Credit Card Friendly?

Is Your Website Credit Card Friendly?
by: Tim Knox
In my last column I discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and enhance cash flow. I also pointed out that you may have to look beyond your local bank for help in getting things set up. This week we will look at setting up an online payment system for your business website. If you think hooking up a brick-and-mortar location with a credit card system stymies most bankers, try asking them how to do it on your website.

If you'll recall, the question that spurred this topic came from a lady who went to her local bank for help in setting up a credit card acceptance system for her business and her banker wasn't very knowledgeable on the subject. I pointed out that her banker's ignorance of the subject probably wasn't a reflection on his skills as a banker, but a reflection on the compartmentalization of the credit card aspect of banking.

The fact is, most banks can provide you with the merchant account needed to accept credit card payments, but beyond that have little to do with the process. Even larger banks may only have a single person on staff who is tasked as the "credit card expert" and if that person ever goes on vacation, you're pretty much out of luck (voice of experience talking here, folks).

I have helped many clients set up online credit card processing systems and more than once I've had to sit down with the bank issuing the merchant account and educate them on how online payment systems work. Don't believe me? This is a direct quote (here's the Bible, here's my hand) from the bank employee who was in charge of processing internet merchant account applications, "When someone pays online how do they swipe the credit card in their computer…"

Much like a brick and mortar credit card processing system, you will need the following to accept credit cards on your website: (1) an electronic shopping cart system that allows the customer to select products and checkout when ready; (2) a payment gateway service to get approval or declination of the credit card; (3) a credit card processor who will process the transaction; and (4) an internet merchant account issued by an acquiring bank in which processed funds are deposited.

We covered most of these elements last week. Here's a quick refresher for those who missed the basics, then we'll talk about a shopping cart system.

Payment Gateway Service: The payment gateway service comes into play when a customer submits their credit card information to the webpage form. Think of the gateway service as the middleman in the process. The website's shopping cart checkout system electronically submits the credit card to the gateway service who then routes the information to the processor for approval. Depending on the reply from the processor, the gateway service will return an approval or declination for the purchase. This entire process takes just seconds to perform.

Credit Card Processor: The credit card processor is an electronic data center that processes the credit card transactions coming from the gateway company, ensures that the charge is valid, then settles the funds in your merchant account.

Internet Merchant Account: An Internet merchant account is a bank or financial institution account in which funds from online sales are deposited. Merchant accounts are usually issued by banks who are associated with the major credit card services like Visa and MasterCard. Be aware that many banks will not grant merchant accounts to Internet merchants as they are often categorized as "high risk ventures." This policy varies widely and in the end, the granting of the merchant account will come down to economics from the bank's point of view. If the bank sees even the smallest iota of risk, you will not be granted the account. Fortunately, the growth of online sales has given rise to an entire industry of merchant service bureaus that will grant you a merchant account and everything else you need to accept online payments. The fees are usually higher, but it's better than not having an online payment system at all.

Shopping Cart System. To accept online payments you must have what's called a "shopping cart system" that allows your customer to choose and purchase products. Adding a shopping cart system to your website can be simple or complex, cheap or very expensive. It depends on the product you're selling and the options you wish to offer your customers. As in everything, you get what you pay for.

A shopping cart system typically consists of three components: a product catalog, the shopping cart, and a checkout/payment system. The product catalog is your inventory component and displays the items you have for sale on the website. The checkout/payment system is the part of the program that allows your customers to "add this to my cart," and the checkout/ payment system is the component that allows the customer to checkout and pay for their purchase.

There is a wide variety of shopping cart software on the market and the price is dependent on the features you want. Shopping cart systems range from simple HTML form insertions to full- blown catalog and inventory systems like those used by Amazon or Dell.

You can spend from zero to tens of thousands of dollars. Some of them you can set up on your site yourself while others should be set up by someone who knows what they're doing.

You can get a free Paypal.com shopping cart system which is the most simplistic in nature, but the easiest to implement. Using Paypal also alleviates the need for a bank merchant account because everything is handled by Paypal, for a fee of course. You insert HTML forms into your website code and when an item is purchased.

There are also numerous online companies who will assist in the setup of your ecommerce / credit card system. These companies charge several hundred to several thousand dollars for their services, so it would be wise for you to have an idea of exactly what you need before calling them into play.

Customer submits credit card. The site sends the transaction to the gateway. The gateway sends the info to the processor. The processor contacts the issuing bank of the customers credit card. The issuing bank returns the result of the processor. The processor routs the result to the gate. The gateway passes the result to the website. The website displays the result.

One thing to remember when setting up an ecommerce system on your site is this: online it's all about security and privacy. Though online credit card processing has been around for years there are still many people who are uncomfortable giving their credit card number online. These are the same folks that do not hesitate to give their credit card number over the phone to a complete stranger or hand their credit card to a waiter who disappears with it for ten minutes. Online credit card processing is much less susceptible to fraud and abuse than either telephone processing or giving it to a waiter.

Eighty-five percent of internet users surveys said that a lack of security made them uncomfortable sending credit card information over the Web.

It's up to you to instill a sense of security and make the customer comfortable shoving their card into their computer.

Here's to your success.

About the author:
Tim serves as the president and CEO of three successful technology companies and is the founder of DropshipWholesale.net, an online organization dedicated to the success of online and eBay entrepreneurs http://www.prosperityandprofits.comhttp://www.dropshipwholesale.nethttp://www.30dayblueprint.com


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What Is Electronic-Data-Interchange?

What Is Electronic-Data-Interchange?
by: Noel Matthew
Electronic-Data-Interchange, or EDI is a method of computer to computer exchange of various types of information. While many people know of the internet and the World Wide Web as communication methods, the electronic-data-interchange is much similar. It allows the transfer of data from one place to the next with very minimal need for people to get involved.

Today, the Electronic-Data-Interchange is regulated. It offers specific interchange methods that transpire overseas and nationally as standard bodies when it comes to moving information and business transactions from one place to the next. For example, this is the most common form of communication in the process of purchasing goods and services. Communication for the location to the financial institution to deliver a message of the amount of funds required, in this case, is what data will be transferred.

In most cases, the information that is transmitted in an electronic data interchange is done so that companies can communicate. They can provide information to allow business transactions or the passage of very important information. For example, in the healthcare industry they can be used to help communicate through the network about a patient allowing for a faster method of receiving information. This technology is still being developed in many areas, though.

In fact, more and more so, people are turning to Electronic-Data-Interchange as their means of communication especially with more people turning to the Internet. The Electronic-Data-Interchange allows for networks of all sorts to communicate and this is helping ecommerce as a great way for companies to buy, sell or trade information and services. In fact, ANSI has just approved a set of Electronic-Data-Interchange standards. They are known as the X12 standards. Nonetheless, you will see more and more people using them because more and more people are getting online to do just these things.

About the author:
For more information please see http://www.electronic-data-interchange.co.uk


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Online Backup: The Simple Value

Online Backup: The Simple Value
by: Sandy Baker
There are many reasons to use online backup. The simple fact is that your computer could get invaded or destroyed in minutes and it can happen completely and suddenly as well. The fact is that more and more people are falling victim to this type of occurrence every day. What happens is that it leaves you without all that you know and need and leaves you without any way of fixing it. Online backup is the perfect solution though because it allows you the ability to save whatever it is that you need to without thought or worry about anything happening to it.

Online backup should be thought of as a file cabinet for all of your important information. By using online databases to store this information, you are safeguarding it from anything that may happen to your computer’s hard drive or memory. You can store just about any type of information that you need to and it is completely and utterly safe. Most information that is saved in this manner is safeguarded from other people as well. You can make sure of this by not providing your personal information nor your username and password to retrieve it.

Why do you need online backup? Well, there are many reasons. And, there are many things that you can store in there. For example, you may find that there are business clients as well as a number of corporations that store their information on their computers. In these cases, a crash can be awful. In the case of the personal ecommerce entrepreneur, important contact information for clients as well the product lists and availabilities are all necessary and yet they too can fall victim to a crash if they are stored on the computer. Online backup systems can help avoid all of this information loss as well as much more.

About the author:
For more information please see http://www.online-backup-help.co.uk


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CRM and Customer Life Cycle

CRM and Customer Life Cycle
by: Bruce Zhang
Customer Relationship Management or CRM is a combination of enterprise strategies, business processes and information technologies used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. CRM software systems automate many customer-related business tasks. CRM applications are traditionally developed as client-server software which incurs higher initial cost of ownership. The proliferation of the Internet and the Web has fueled the rapid growth of Web-based CRM or online CRM applications ( http://www.sysoptima.com/crm/web_based_crm.php ). Web CRM systems are widely deployed for web based call center, contact management, trouble ticket, personal information manager and scheduling.

The life cycle of CRM consists of three phases - customer acquisition, customer relationship enhancements and customer retention. CRM software streamlines CRM activities at each phase of customer relationship management.

Customer Acquisition

Contact management module and direct marketing module of CRM allow companies to effectively promote and market their products and services to prospects. Those modules help speed up the acquiring processes and reduce the cost of acquiring new customers.


Customer Relationship Enhancements

CRM helps companies better understand existing customers' needs and behaviors and enhance the profitability from existing customers by cross-selling. They can customize their products and services to individual customers' needs and preferences.


Customer Retention

Customer service module of CRM system gives the organizations the edge in customer support and call center services ( http://www.sysoptima.com/crm/call_center_management_software.php ). They can increase customer satisfaction while reducing the cost of support. Customer retention is critical to the overall profitability of an organization. A customer you spend hundreds of dollars and months to acquire may leave you in seconds as a result of poor customer services.


About the author:
Bruce Zhang has over 10 years experiences in developing and implementing ecommerce and ebusiness systems in various industries. He has created a news aggregator http://www.sysoptima.com/newsbot/crm.phpthat automatically extracts CRM news and new articles from over 50 sources daily to help corporate executives, IT professionals and consultants to keep up with the latest development in enterprise software market. The website offers a knowledge base http://www.sysoptima.com/crm/for understanding CRM software from a systems perspective.



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Are Drop Ship Directories Really Worth The Money? Here Is A Guide...

Are Drop Ship Directories Really Worth The Money? Here Is A Guide...
by: Brad Beiermann
By Brad Beiermann Ph.D., Hienote Inc.



This question is often asked by many people hoping to start a new ecommerce site or simply adding to an existing one. The answer to the question can be simply answered with another question: How much is your time and online business worth to you? The more experienced ecommerce site owners will often ask the question a little differently: How do I find a useful, and legitimate, drop ship directory? The answer to this question is not immediately straight forward without doing a little homework. However, when you find a great directory, it can be worth the price of admission a thousand times over. So, in this article we are going to present a couple of important pieces of information that can help you answer some of these questions and guide you through the forest.



First, let's get on the same page together and define what a drop ship directory is supposed to do (or contain). These directories are supposed to contain the names and contact information for companies that drop ship their products to your customers for you. They offer you the lowest wholesale pricing. They are able to ship single quantity items to your customers. They do not require minimum orders and the drop shipper will not ask you to pay any association fees. The drop shippers in the directory are usually one of two types: 1) They are the manufacturer, or 2) They are an import distributor with a warehouse. So, these folks are a key business ingredient when it comes to supplying and shipping product to your customers without you carrying the inventory.



How hard can it be to actually find a drop shipper?

The best way to answer this question is to try and find one yourself. If you have actually tried this in the past, then you know this can be a very time consuming task that requires some research. This is particularly true if you are trying to find a specific niche of products the general public has not seen often. These products typically do very well on the Web with a niche type of ecommerce business. So, finding the wholesale supplier to drop ship the items can be a very time consuming challenge, and sometimes you might not find anyone. One of the biggest values a drop ship directory brings is the ability to save you all the time searching for a drop shipper. The time saved can let you concentrate on other parts of your business. Another value a directory can bring is the possibility of finding new product ideas for your business.



What should I be evaluating?

Let's now turn our attention towards what you should be looking for in a drop ship directory. The drop ship directory business has been plagued in the past by many scam artists. Today, there are still some directory scams out there, which is to be expected. Virtually any line of business has, or has had, it's share of scams. A little bit of education is key in spotting the real directory companies from the not so real directory companies. With a little bit of knowledge and a trained eye, you can spot them fairly easily. For purposes of this article, we are going to focus on evaluating a directory and the company offering it. Again, this should help guide you through the forest.



There are ten key parameters you should consider when considering a drop ship directory:



1. Balance - You want to find a directory rich in many different categories of products rather than the quantity of products available. Many of the directories try to advertise how many products are available in their directory (i.e. 500,000 products). Why is the number of categories important? A directory will not serve you well if it has hundreds of thousands of products, and none of them are in your product interest category. A directory with a good balance has focused on their categories of drop shipper products rather than the quantity. This gives you a better chance of finding something for your line of business.



2. Uniqueness - You will want a directory with uniqueness amongst its drop shippers. The drop shippers should offer a wide array of unique products that are not necessarily mass marketed. Why? Web sites offering unique and unusual products often do well on the Web versus sites trying to sell big brand name products that you can find with a mega retailer. A directory offering a bunch of big brand name product drop shippers could land you in the highly competitive commodity market against the mega retailers.



3. Selection - A directory with a good selection of drop ship categories is important. The number of drop shippers or the number of products a directory carries should not be the goal. The goal and question should be, "Do they have a drop shipper that would fit my line of business." A common mistake for many folks is getting fixated on the quantity of products a directory might offer with its drop shippers. The question they start to ask is, "A directory with over 700,000 products ought to have something for me to sell." Wrong! Be sure to remember the first parameter we mentioned. Balance.



4. Search Method - The directory must explain the methods they use to find drop shippers. Be careful of directories that do not publish their search methods. If they do not explain their search methods, they may not have a solid search methodology. The directory could be full of a bunch of middlemen. At that point, the directory would be worthless to you. Directories using search methods such as trade show searches and foreign government agency searches are preferred over directories only focused on Internet searches. Why? Not all drop shippers and importers have a Web presence. A directory based on a bunch of Web searches could be missing some of the best hard-to-find drop shippers.



5. Sample - A sample of the directory should be made available to give an idea of format and information provided. The actual names of the drop shippers will not be given in a sample, but you will get an understanding of the type of information provided.



6. Price - This is a subjective parameter but there is something to consider. As an observation, most legitimate directories on the Web today are sold between the $60 and $80 price mark without any markdown. If you find one good drop shipper in a directory and you sell their products on your site, you could find your directory investment paid off quickly with just a sale or two.



7. Education - The Company selling the directory should have a website fairly resourceful with FAQ’s and articles written by its own research staff or owner. Topics should include drop shipping, ecommerce, importing and general FAQ’s about drop shipping. Watch out for directory sites only containing FAQ’s about their directory and not drop shipping.



8. Custom Search - Find out if the company offering the directory will do a custom search for a drop shipped product. A custom search can sometimes be done under certain conditions with the directory's parent company. As of this writing, Hienote is the only directory company advertising this type of service.



9. Toll Free Number - You should be able to talk to the folk's offering the directory without paying for the call. Contact by email only is not acceptable! Also, be leery of directory sites without toll free numbers or only a cell phone number given as this could be a suspicious con artist.



10. Customer Service - Any online business that cares about its customers should have a section dedicated to customer service. A company that offers a drop ship directory is no exception. It should have a section of its site dedicated to customer service. At a minimum it should have a toll free number, mailing address (not just a P.O. Box number!), email address, hours of operation, money back guarantee, and a phone number for calls outside of the country.



With these ten parameters you should now have enough knowledge to get started in the right direction for evaluating a drop ship directory. In addition, hopefully this has given some food for thought in terms of considering a drop ship directory for your online business.


About the author:
About The Author:

Brad Beiermann Ph.D., is President of Hienote Inc., Crystal Lake, IL 60039. Dr. Beiermann is one of the leading experts in business technology and e-commerce. Hienote Inc. specializes in assisting businesses locate unique wholesale drop shipping companies. You can visit their site at www.hienote.comor call 1-800-342-0386.






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Are Drop Ship Directories Really Worth The Money? Here Is A Guide...

Are Drop Ship Directories Really Worth The Money? Here Is A Guide...
by: Brad Beiermann
By Brad Beiermann Ph.D., Hienote Inc.



This question is often asked by many people hoping to start a new ecommerce site or simply adding to an existing one. The answer to the question can be simply answered with another question: How much is your time and online business worth to you? The more experienced ecommerce site owners will often ask the question a little differently: How do I find a useful, and legitimate, drop ship directory? The answer to this question is not immediately straight forward without doing a little homework. However, when you find a great directory, it can be worth the price of admission a thousand times over. So, in this article we are going to present a couple of important pieces of information that can help you answer some of these questions and guide you through the forest.



First, let's get on the same page together and define what a drop ship directory is supposed to do (or contain). These directories are supposed to contain the names and contact information for companies that drop ship their products to your customers for you. They offer you the lowest wholesale pricing. They are able to ship single quantity items to your customers. They do not require minimum orders and the drop shipper will not ask you to pay any association fees. The drop shippers in the directory are usually one of two types: 1) They are the manufacturer, or 2) They are an import distributor with a warehouse. So, these folks are a key business ingredient when it comes to supplying and shipping product to your customers without you carrying the inventory.



How hard can it be to actually find a drop shipper?

The best way to answer this question is to try and find one yourself. If you have actually tried this in the past, then you know this can be a very time consuming task that requires some research. This is particularly true if you are trying to find a specific niche of products the general public has not seen often. These products typically do very well on the Web with a niche type of ecommerce business. So, finding the wholesale supplier to drop ship the items can be a very time consuming challenge, and sometimes you might not find anyone. One of the biggest values a drop ship directory brings is the ability to save you all the time searching for a drop shipper. The time saved can let you concentrate on other parts of your business. Another value a directory can bring is the possibility of finding new product ideas for your business.



What should I be evaluating?

Let's now turn our attention towards what you should be looking for in a drop ship directory. The drop ship directory business has been plagued in the past by many scam artists. Today, there are still some directory scams out there, which is to be expected. Virtually any line of business has, or has had, it's share of scams. A little bit of education is key in spotting the real directory companies from the not so real directory companies. With a little bit of knowledge and a trained eye, you can spot them fairly easily. For purposes of this article, we are going to focus on evaluating a directory and the company offering it. Again, this should help guide you through the forest.



There are ten key parameters you should consider when considering a drop ship directory:



1. Balance - You want to find a directory rich in many different categories of products rather than the quantity of products available. Many of the directories try to advertise how many products are available in their directory (i.e. 500,000 products). Why is the number of categories important? A directory will not serve you well if it has hundreds of thousands of products, and none of them are in your product interest category. A directory with a good balance has focused on their categories of drop shipper products rather than the quantity. This gives you a better chance of finding something for your line of business.



2. Uniqueness - You will want a directory with uniqueness amongst its drop shippers. The drop shippers should offer a wide array of unique products that are not necessarily mass marketed. Why? Web sites offering unique and unusual products often do well on the Web versus sites trying to sell big brand name products that you can find with a mega retailer. A directory offering a bunch of big brand name product drop shippers could land you in the highly competitive commodity market against the mega retailers.



3. Selection - A directory with a good selection of drop ship categories is important. The number of drop shippers or the number of products a directory carries should not be the goal. The goal and question should be, "Do they have a drop shipper that would fit my line of business." A common mistake for many folks is getting fixated on the quantity of products a directory might offer with its drop shippers. The question they start to ask is, "A directory with over 700,000 products ought to have something for me to sell." Wrong! Be sure to remember the first parameter we mentioned. Balance.



4. Search Method - The directory must explain the methods they use to find drop shippers. Be careful of directories that do not publish their search methods. If they do not explain their search methods, they may not have a solid search methodology. The directory could be full of a bunch of middlemen. At that point, the directory would be worthless to you. Directories using search methods such as trade show searches and foreign government agency searches are preferred over directories only focused on Internet searches. Why? Not all drop shippers and importers have a Web presence. A directory based on a bunch of Web searches could be missing some of the best hard-to-find drop shippers.



5. Sample - A sample of the directory should be made available to give an idea of format and information provided. The actual names of the drop shippers will not be given in a sample, but you will get an understanding of the type of information provided.



6. Price - This is a subjective parameter but there is something to consider. As an observation, most legitimate directories on the Web today are sold between the $60 and $80 price mark without any markdown. If you find one good drop shipper in a directory and you sell their products on your site, you could find your directory investment paid off quickly with just a sale or two.



7. Education - The Company selling the directory should have a website fairly resourceful with FAQ’s and articles written by its own research staff or owner. Topics should include drop shipping, ecommerce, importing and general FAQ’s about drop shipping. Watch out for directory sites only containing FAQ’s about their directory and not drop shipping.



8. Custom Search - Find out if the company offering the directory will do a custom search for a drop shipped product. A custom search can sometimes be done under certain conditions with the directory's parent company. As of this writing, Hienote is the only directory company advertising this type of service.



9. Toll Free Number - You should be able to talk to the folk's offering the directory without paying for the call. Contact by email only is not acceptable! Also, be leery of directory sites without toll free numbers or only a cell phone number given as this could be a suspicious con artist.



10. Customer Service - Any online business that cares about its customers should have a section dedicated to customer service. A company that offers a drop ship directory is no exception. It should have a section of its site dedicated to customer service. At a minimum it should have a toll free number, mailing address (not just a P.O. Box number!), email address, hours of operation, money back guarantee, and a phone number for calls outside of the country.



With these ten parameters you should now have enough knowledge to get started in the right direction for evaluating a drop ship directory. In addition, hopefully this has given some food for thought in terms of considering a drop ship directory for your online business.


About the author:
About The Author:

Brad Beiermann Ph.D., is President of Hienote Inc., Crystal Lake, IL 60039. Dr. Beiermann is one of the leading experts in business technology and e-commerce. Hienote Inc. specializes in assisting businesses locate unique wholesale drop shipping companies. You can visit their site at www.hienote.comor call 1-800-342-0386.






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